How many users cancelled subscription off the people who downloaded the app?
54 out of 1495 users
(3.61% cancellation rate)
1,495
Users who downloaded the app
150
10.03% conversion rate
54
36% of subscribers
84
Currently paying users
54 users out of 1495 downloads (3.61%) have cancelled their subscription. This is a relatively low percentage, but context is important.
Among users who actually subscribed, 36% cancelled. This is a significant churn rate that suggests issues with product-market fit, pricing, or feature delivery. Common reasons include: app not working as advertised, too expensive, technical issues, or relationship ended.
Only 150 out of 1495 users (10.03%) ever subscribed. This means 1345 users (90.0%) downloaded but never paid. This is the bigger issue than cancellations.
84 users remain actively subscribed (56.0% of all subscribers). This is your core paying user base.
90% of downloads never subscribe. Improve onboarding, demonstrate value earlier, and optimize the paywall.
36% subscriber churn is high. Fix technical issues (notifications, blocking), clarify value, and review pricing.
Target the 54 cancelled users with win-back offers or feature updates that address their specific cancellation reasons.
Review the 227 cancellation feedback entries to identify patterns and prioritize fixes based on frequency.